Google Adwords (Pay Per Click) is a powerful marketing tool that can effectively and quickly help your business to connect with its target audience.
It offers a flexible and scalable solution to businesses and can result in an increase in leads, conversions and brand awareness.
Our SEO experts create, manage and monitor Google Adwords campaigns for a wide range of small and large businesses throughout the UK. Whether you are looking for a short or long-term marketing solution we can help.
How Does Google Adwords Work?
- During an initial consultation with you we will obtain a clear understanding of your business and its objectives.
- Our team will carry out key word research and then present you with a list of phrases that we feel will capture your target audience.
- Once a set of key phrases has been agreed we will start creating your Google Adwords campaign. There are a wide range of settings that can be configured to ensure that your ads are reaching your target audience and more importantly driving them to your website.
- We also recommend having on-site SEO carried out on your business’s website to work in conjunction with your campaign and aid its success. In many cases we also encourage the use of unique landing pages on your website that the ads links to. These landing pages will include call to actions that are designed around your business goals.
- Your ads will be displayed in the sponsored link areas on Google’s search result pages. Every time a viewer clicks on one of your ads money will be deducted from your daily budget. The cost per click depends on a few factors, such as the amount of competition that you have and can vary on a daily basis. Once you reach your daily budget your advert will disappear from Google. However, if you do not reach your budget, the remainder will be carried forward.
- We will monitor your campaign and make adjustments when needed to ensure that you get the most out of your budget.
- You will receive regular reports from us so that you are able to monitor the campaign’s success.
Digital Marketing Solutions
Looking for a solution which will allow you or your employees to take control and carry out updates on your website? Look no further!
We design and develop online shops that not only look great but are also easy to navigate and appealing to your target audience.
Looking to drive more traffic to your website by increasing its performance on Google? We have a range of flexible SEO packages to choose from.
Keep your clients up to date, increase website traffic and boost sales with targeted email campaigns that are branded to your business.