Pay Per Click (PPC)
Google Ads is an online advertising platform that can help your business to connect with its target market. When using Google Ads your adverts can display on Google Search, Google Maps and across their network of partner websites, when people search for your products and services. You pay when people click your advert to call your business, visit your website, or get directions to your premises.
It offers a flexible and scalable solution to businesses. When setup and managed effectively it can result in an increase in leads, conversions and brand awareness.
Our PPC experts work with a wide range of small and large businesses throughout the UK. Whether you are looking for a short or long-term marketing solution we can help.
During an initial consultation with you we will obtain a clear understanding of your business and its objectives. We will then work with you to create goals for your campaign based on the actions that you would like your customers to take. Your goal may be to increase sales, leads, website traffic, product reach or brand awareness.
We will also work with you to decide what type of Google Ad will best suit your requirements be it a text based, shopping or video Ad.
If applicable, our team will carry out keyword research. We will then present you with a list of phrases that will best capture your target audience as well as make the most out of your budget.
We also offer Google Ads audits for those that already have campaigns setup.
The next stage is for our Google Ads experts to setup your campaign. We often hear stories of budgets being quickly demolished with little result. This is quite often down campaigns that have been setup inadequately.
We will meticulously work our way through the settings and configure your campaign to ensure that you get the most out of your budget. Our team also know how to write persuasive Ad copy to help you to achieve the goals that we set out in the brief.
We also recommend having on-site Search Engine Optimisation (SEO) carried out on your business’s website to help aid your campaign’s success. In many cases we also encourage the use of unique landing pages for your Ads. These landing pages will include call to actions that are designed around your goals.
Monitoring and Reporting
We will monitor your campaign and make adjustments when needed to ensure that it is maximising its potential. We will be in regular contact with you to provide you with updates, run new ideas past you as well as check in to see if you are happy with the direction that the campaign is heading.
You will also receive monthly reports from us so that you are able to monitor the campaign’s success.
Book an Appointment
If you would like to find out more about our Google Ads management please contact us to book a free consultation with one of our experts.Get in Touch