Many businesses come to us with beautifully designed websites and they therefore struggle to understand why they are not making more money from them.
In many cases it is down to a lack of website traffic and therefore a bigger marketing budget may need to be allocated, but what if the volume of website visitors are there but you still feel that it could do so much better? Well you are probably right; there are always ways that you can improve a website’s sales performance and this article explores some ways to do just that.Read more
Nobody wants to have their website hacked but in truth it is becoming more and more common. This blog post focuses on how you can tighten the security of your WordPress website.Read more
If you have an ecommerce website upselling and cross-selling are two worthwhile techniques that can improve your average order value (AOV). In this post we explain what they are and how you can integrate them into your website.Read more
Throughout the year we try to encourage our clients to provide their websites with fresh and seasonal content to engage visitors, encourage repeat traffic and ultimately increase sales.
Often businesses struggle to think of inventive ways to achieve this and as a result end up with the same content on their websites all year round. With Christmas just around the corner we have come up with 10 ideas that businesses can incorporate on their websites in the lead up to the festive season.Read more
New to Twitter? Wondering what an earth tweeting and hashtags are all about?
After the success of our one-to-one social media training we recently launched our first Twitter workshop for beginners and plan to roll out more dates in the future. Read on for a taster of what to expect as well as advice on how to embark on your Twitter journey.Read more
As mentioned in our previous blog post choosing a payment gateway can be a daunting task and we recommended some important questions to consider before making your decision. Within this article we go on to compare some of the popular payment gateways that are available for ecommerce websites.Read more
If you are having an ecommerce website you will need to decide how your customers are going to pay you. You may think that this is a simple decision but do not choose in haste as there are lots of important considerations that often go overlooked. This article outlines some important questions to help get you started.Read more
If you are setting up an ecommerce website there are a number of different options available to you in regards to delivery and it is important that you get it right as mistakes can be costly. This article will give you an insight into what shipping options are available and will also get you to consider how much you would like to charge your customers for delivery.Read more
In the second chapter of our ecommerce journey we discuss the importance of using good quality photographs on your website. We also have lots of photography tips for those who can’t afford a professional photographer.Read more
When setting up an ecommerce website (online shop) there are a lot of things to consider and by doing your research in advance it can save you a lot of time and money in the long-run. Over the upcoming months we will be publishing a series of posts to help put you on the right path. This article focuses on thinking about what you will be selling online.Read more