Many businesses come to us with beautifully designed websites and they therefore struggle to understand why they are not making more money from them. In many cases it is down to a lack of website traffic and therefore a bigger marketing budget may need to be allocated, but what if the volume of website visitors are there but you still feel that it could do so much better? Well you are probably right; there are always ways that you can improve a website’s sales performance and this article explores some ways to do just that.