When launching an online store, choosing the right platform is one of the most important decisions you’ll make. Two of the most popular options are WooCommerce (powered by WordPress) and Shopify. Both offer excellent tools to sell online, but they have very different strengths and trade-offs. To help you decide, let’s break down the pros and cons of each.

Many businesses come to us with beautifully designed websites and they therefore struggle to understand why they are not making more money from them. In many cases it is down to a lack of website traffic and therefore a bigger marketing budget may need to be allocated, but what if the volume of website visitors are there but you still feel that it could do so much better? Well you are probably right; there are always ways that you can improve a website’s sales performance and this article explores some ways to do just that.

If you have an ecommerce website upselling and cross-selling are two worthwhile techniques that can improve your average order value (AOV). In this post we explain what they are and how you can integrate them into your website.